Take a closer look at the 2015 Magic: The Gathering Gift Box with Senior Trade Marketing Manager Paul Hagan and Global Manager, Brand Marketing Brian Trunk.
Shipping Distress: We've added a support bracer to help resist heavy weight in shipping and to support the section dividers. The support bracer holds the packaged components, to prevent damage during transit.
Sturdy Internal Divider: A sturdy box within the larger box, similar to a Fat Pack, serves as a strong divider.
Fortified Corners: Additional taping alongside the outer box's corners helps prevent stretching and splitting.
Card-Sized Label Sheets: The card-sized labels tuck neatly into the box for easy and safe storage.
Added Value: We have added a fifth booster pack to the packaged contents.
Quality Assurance Testing
We conducted a variety of tests to ensure the quality of our design, including:
Backpack Test: We tucked our newly designed Gift Box with cards (about ten pounds of weight) into a backpack, taking it in and out, running with it up and down stairs, driving with it in vehicles, and throwing it down a flight of stairs.
Stacking Test: We stacked three full boxes (about thirty pounds in total weight) on top of an empty Gift Box and let it sit over a long period of time.
Drop Test: We dropped a full box of cards from a height of 30 inches (about table-height). The box survived four drops before finally succumbing to the force on the fifth drop, which landed on a corner.